Bologna, Italy, July 10th, 2017 –In a fast-growing industry valued at almost 30 billion dollars, there are tons of high-tech gadgets on the market that promise to make homes "smarter", but few, if any, add to the aesthetic value of a home.The Iotty Smart Light Switch may be the first smart gadget featuring a design as impressive as its technology.

"For Homeowners who want to increase the resell value of their home by adding smart technology, the Iotty switch is the only gadget that delivers a wow factor because of what it does and how it looks," said Edoardo Cesari, cofounder of IOTTY SRL, a product design and manufacturing company based in the Northern Italy. "Italy is known worldwide as a leader in fashion and design. Today, we're leveraging our expertise to make smart homes beautiful."

Compared with the bulky, plastic, beige-colored light switch in most homes, the Iotty switch is a revolution in design. Its sleek, futuristic faceplate is made of tempered glass. It's about the same size as a traditional switch but is completely flat, and it's backlit with a soft glow of light that activates whenever the lights in the room it's in are off. That's when the Iotty serves as a nightlight for smart home owners fumbling in the dark to turn on the lights. It's touch-sensitive so it operates like a normal light switch but it also has motion detection so you can configure it to turn automatically just by walking in the room.

While the Iotty is currently available in just black or white models, by this fall, it will be sold in five more subdued colors (grey, tan, blue, red, and green). "I know a lot of people are thinking, it's a light switch, big whoop, but this is the cleanest most futuristic light switch design I've ever seen," said Danny Winget, with Ultimate Smart Home Tech Review.

Inside the Iotty is some impressive Wi-Fi enabled technology. Smart homeowners can manage all the lights in their home through a smartphone app a thousand miles away.

Compatible with Apple HomeKit, Amazon Echo, SmartThings, NEST, and IFTTT, users can turn on multiple lights manually, or, because of GPS tracking, have their lights set to turn on automatically when their smart phone is within a certain distance of their home. This feature ensures that you'll never have to come home to a dark house again. The lights can also be activated to automatically turn on certain lights in your home when the sun sets and turn them off when the sun rises. Unlike other smart home technology, you don't need a central hub to control your lights. Iotty can also be programmed to work with other devices. Want to turn off your garage light and close your garage door on a windy day, the Iotty app will help you do just that.

The app can even act as a burglar deterrent, randomly turning on and off your lights when no one's home.

Once the company ships the glass switch and easy-to-install electrical components to your home, you can download the app to any Android or iOS mobile device, and track the energy consumption in each room of your home. The app's tracking interface will help you drive down your utility bills. Coupled with energy-efficient light bulbs, homeowners can reduce the lighting portion of their utility bills by 70% or more.

Building a technology this advanced is no easy task. To finance mass production in Italy of Iotty's hardware components (the product's software has already been written) the Iotty team has launched a crowd funding campaign on Indiegogo. Through the campaign, supporters can pre-order the Iotty light switch in at a discount while supporting the product's development. If you're interested in being among the first homeowner to own the smartest smart light switch for your smart home, please visit the Indiegogo crowdfunding page at the following link - Iotty Smart Home Indiegogo Campaign, Click Here. To visit the Iotty Website, please visit: Join our mailing list and you'll automatically be entered into a drawing for one free Iotty Smart Light Switch and a free smart phone.

The Iotty light switch is the first smart device that will connect you to the internet, slash your utility bills, and help you make a fashion statement about smart homeownership.

News Media Inquiries –Have questions about the Iotty Smart Light Switch? Call IOTTY SRL at (510) 677-2947 or send an email to


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